Resume
5 Years of Experience
Experience
2021 – 2024
Snapp!
Product Designer
Snapp is the largest and fastest-growing internet company in the Middle East with over 60 million users in 287 cities. Snapp super app is currently offering 20 different services and has set the record of more than 4 million rides a day.
- Led the design vision and strategy for the loyalty program, contributing to a 26% increase in redemption rate and a 67% savings in 3-rd parties costs.
- Collaborated with more than 4 cross-functional teams, including product managers, engineers, and other stakeholders, to define requirements, prioritize features, and drive product roadmaps.
- Conducted more than 10 user research, usability testing, and heuristic evaluations to inform design decisions and ensure a user-centric approach throughout the product development lifecycle.
- Improved the design process through a document structure to facilitate clear communication and streamlined collaboration among cross-functional teams, ultimately enhancing the overall efficiency and coherence of the design workflow.
2021 – 2023
Spiral Design Center
UX Community Manager
The UX Community of Spiral Design Center comprises the center’s graduates with more than 200 members. Topics include career path after graduation, interaction, and Q&A in the UX field. People in this community share their experiences with the whole world and create the best experience.
- Mentored and coached more than 120 junior designers, providing guidance on design principles, collaboration, and career development, resulting in notable improvements in their skill sets and professional growth.
- Ran 24 workshops and training sessions on design thinking, usability, and best practices within the team.
- Handled feedback sessions with mentees to gather insights on the effectiveness of mentorship programs, identifying areas for improvement and refinement.
2021 – 2021
Basalam
Product Designer
A social marketplace where you get to know more than 30,000 producers, artists and artisans, farmers, sellers, etc, and buy their products directly from them. The experience of buying and socializing in Basalam is like buying from your local market.
- Optimized end-to-end group purchasing design process, resulting in a 58% increase in group purchasing conversion rate.
- Conducted user research, and created wireframes, prototypes, and user flows to iterate and optimize designs based on user feedback and analytics which increased the satisfaction of users by 22%.
- Worked closely with more than 3 product and development teams to implement design specifications, like set events to gather and track the quantitative data.
- Collaborated with the development team to enhance accessibility from incorporating proper color contrasts and intuitive navigation to optimizing screen reader compatibility.
2018 – 2021
Freelancer
UI/UX Designer
- Completed SaaS, E-commerce, E-learning, and B2B projects for more than 10 clients, ranging from conceptualization to implementation.
- Consulted with clients to help the growth with design and understand project goals and requirements, delivering tailored design solutions.
- Worked on various platforms including 4 web apps, and 6 mobile apps in more than 5 industries.
Education
2020 – 2023
Azad university
Computer engineering – Bachelor degree
Certificates
Google UX Design Certificate
https://www.credly.com/badges/eaba34d6-6782-4eb3-a4db-599616af3bff?source=linked_in_profile
13 July 2021
Foundations of User Experience (UX) Design
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27 Jun 2021
Start the UX Design Process: Empathize, Define, and …
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29 Jun 2021
Build Wireframes and Low-Fidelity Prototypes
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1 Jul 2021
Conduct UX Research and Test Early Concepts
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6 Jul 2021
Create High-Fidelity Designs and Prototypes in Figma
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11 July 2021
Responsive Web Design in Adobe XD
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11 July 2021
Design a User Experience for Social Good & Prepare …
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13 July 2021
Product Design
20 Oct 2021
UI/UX Design
10 Aug 202
UI/UX Design
8 Jun 2018